I was invited by Salcio Branding to create illustrations that complement the visual identity of the Wehrtec, a corn seed brand under the Wehrmann Group.
This project aims to develop a brand that stands out in the market, breaking established patterns, while conveying confidence and security for the conservative agricultural industry.
For the development of the branding illustrations, we aimed to capture the essence of the boldness inherent in Wehrtec's new brand positioning. The tagline "Dare to go further" reflects the mindset of constantly seeking new solutions and challenging the status quo. This foundation allowed me to create innovative illustrations that visually stand out and convey the necessary security for a brand operating in such a crucial sector of the economy. The result is a captivating, versatile, and unique visual identity that reflects the bold personality of the Wehrtec brand.
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