Bendito Zero is an e-commerce brand specializing in clean-label and healthy products. As part of the brand's rebranding process led by Salcio branding, I was invited to develop character illustrations and supporting elements that showcase the fun and humanized side of Bendito Zero, debunking the notion that healthy food is boring.
The illustrations and characters were created to showcase the brand's vibrant personality. Each character possesses its unique charisma and brings a sense of enjoyment, aligning perfectly with the brand's new positioning and color palette. The elements and characters were designed to be highly versatile, adaptable to both two-color and single-color printing, and various layouts.
These characters embody Bendito Zero's mission of promoting a healthier and more balanced lifestyle. They serve as visual ambassadors, inspiring customers to embrace a positive approach to nutritious living.